Cookie Policy

This version was updated in March 2024.

Purpose of this document

This Policy sets out how Improve International and its Group Companies use cookies and similar technologies on our websites. Cookies are small pieces of data that are stored on your computer or mobile device via your browser. Some are essential to make our website work; others provide you with a better, faster, safer and compliant user experience. By using our website, you consent to the use of cookies as described in this policy.


Areas of the GDPR addressed

Chapter III of GDPR applicable law– Rights of the data subject.


General Guidance

This cookie policy tells you about the information we collect from you when you use our website.

Cookies transmit information about you and your use of our websites, such as browser type, search preferences, data relating to advertisements and the date and time of your use. In collecting this information, we are acting as a data controller and, by law, we are required to provide you with information about why and how we use cookies, and about the rights you have as data subject.



When you use the websites of Improve International and of its Group Companies, information may be collected through cookies.

This Cookie Policy tells you about the information we collect from you and how we use cookies when you use our websites. In collecting this information, we are acting as a data controller and, by law, we are required to provide you with information about us, about why and how we use your data, and about the rights you have over your data.

By using our domains,,,,,,,,, and associated webpages you agree to our use of cookies as described in this Cookie Policy.


Who are we?

We are Improve International and its Group Companies, with registered address at

Alexandra House, Whittingham Drive, Wroughton. Swindon SN4 0QJ. United Kingdom.

You can contact us by post at the above address or by email at

We are not required to have a Data Protection Officer, so any enquiries about our use of cookies should be addressed to the Chief Data Controller in the contact details above.


1. What are cookies?

Cookies are small text files that are stored on your device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.


2. Types of cookies we use:

Essential cookies: These cookies are necessary for the website to function properly. They enable core functionality such as page navigation and access to secure areas of the website. Our website cannot function properly without these cookies.

Analytical cookies: These cookies allow us to analyze how visitors use our website, so we can measure and improve the performance of our site. We use Meta Commerce API (CAPI) to collect analytical data related to user interactions with our products and services.

Advertising cookies: We may use advertising cookies to deliver relevant advertisements to you based on your interests. We may also use Google Enhanced Conversions to track the effectiveness of our advertising campaigns.


3. Google Consent Mode V2

We use Google Consent Mode V2, a feature provided by Google, to adjust the behavior of Google tags (such as Google Analytics and Google Ads) based on your consent choices regarding cookies and other tracking technologies. This allows us to respect your preferences regarding data privacy and ensure compliance with applicable regulations; GDPR and ePrivacy Regulation (ePVO).


4. How we use cookies:

We use cookies to personalize your experience on our website and to remember your preferences.

We use analytical cookies to gather information about how you interact with our website, such as which pages you visit and how long you spend on each page. This information will help us improve our website and provide a better user experience.

We use advertising cookies to track the performance of our advertising campaigns and to deliver targeted advertisements to you.


5. Cookie consent management:

We use Cookiebot, a third-party cookie consent management solution, to provide you with control over the use of cookies on our website. Cookiebot helps us comply with data protection regulations by obtaining your consent before setting non-essential cookies and by providing you with options to manage your cookie preferences.


6. Your choices regarding cookies:

You can choose to accept or decline cookies through your browser settings. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, please note that disabling cookies may prevent you from taking full advantage of the website.

Most browsers will allow you to:

  • See what cookies you have and delete them on an individual basis;
  • Block third party cookies;
  • Block all cookies from being set;
  • Delete all cookies when you close your browser.

You should be aware that any preferences will be lost if you delete all cookies.

To learn more about how to manage your cookies, please refer to the Help pages for each of the major browsers below.

  • Google Chrome

  • Edge

  • Firefox

  • Safari

  • Safari iOS

  • Android


7. Third-party cookies:

We may also use third-party cookies provided by our technology providers, such as Hotjar, HubSpot, Google and Meta, to track website usage and deliver advertisements and manage marketing efforts. These cookies collect information about your online activities over time and across different websites. This information does not include personal data such as your name or email address, only a unique user identifier code. This is a random sequence of numbers and letters which we can use to link information collected by the cookies back to you.

This enables us to identify your device so that we can improve your experience and make sure your settings are remembered correctly, understand more about your use of our website, and in time, help us make our website more relevant to you and other visitors.


8. Updates to this Cookie Policy

We regularly review and, if appropriate, update this cookie policy from time to time, and as our services and use of personal data evolves.

If we want to make use of cookies in a way not identified here, we update the Cookie Policy and Privacy Policy to reflect that.

We will update the version number and date of this document each time it is changed.