Katie is a commercially orientated, agile, and driven B2B2C marketing leader, with expertise delivering business and brand growth through data led insights. Her wealth of experience across the full marketing mix comes from holding senior global roles within financial, technology and service industries.

Katie has transformed marketing capabilities, delivered strategic growth projects and maximised opportunities from digital channels and technologies to drive visible business results. Joining Improve International in 2020, Katie is responsible facilitating company growth through the creation and delivery of the Group’s marketing and brand strategy.